The problem
Every inbound lead triggers the same hidden tax: someone has to evaluate intent, research the account, and decide which rep should own it — before the first conversation happens. At most B2B SaaS companies, that work is manual, slow, and inconsistent. Response time suffers while reps dig through LinkedIn, news, and CRM history.
Static workflow tools can route by territory or round-robin, but they can't read context and apply judgment. They don't synthesize a brief. They don't know that this "small" inbound logo is actually a strategic expansion target — or that this enterprise inquiry should bypass the SDR queue entirely.
The Pipeline Node applies the same autonomous judgment a sharp RevOps analyst would — except it runs on every inbound event, instantly, with your customer data never leaving your VPC.
How the Pipeline Node works
Deployed inside your own AWS account — one Terraform command, 29 minutes to stand up infrastructure. Your CRM connects via webhooks; results write back nightly (or on every inbound event for pipeline).
- Instantly evaluates inbound intent and researches the account on every webhook event.
- Routes to the right rep with a synthesized brief — not just a territory rule.
- Turns hours of manual pre-call research into seconds of automated prep.
- Connects to Salesforce or HubSpot via webhooks through an ALB in your VPC.
- Hybrid routing: static rules for volume, Claude for ambiguous edge cases.
What customers say
"We deployed two inbound agents in just three weeks, and the impact on our inbound workflows was immediate. If you want high ROI and rapid time-to-value across your revenue org, I highly recommend their agile, hands-on approach."
See AI lead routing on your inbound stack
Deploy the Pipeline Node inside your own AWS account in 29 minutes. Connect Salesforce or HubSpot and route your next inbound lead with a synthesized brief.
Book Your 30-Day Evaluation