How we run the business.
We sell a 6-month embed as your AI GTM / RevOps engineer — cleanup, process, then agents in your stack. Platform included when it fits.
Internally, agents draft the firm’s research, board briefs, content, and site mockups. Michael Bogart alone sends, applies, publishes, and merges.
That is how we run — not what you buy as a product.
Sends, applies, publishes, merges. The only human in the loop on outbound.
Routes weekly ops; owns the rollup, not the scout work.
Finds funding / hiring / DIY-build signals; Gmail drafts only.
Finds contractor listings; outreach stays in the Sheet.
LI/X and Insights drafts; never publishes.
Runs the brief; assembles seats; does not sell or ship.
What we may claim; what we must not.
Positioning, voice, brand craft.
Sequence, reframe, objections, CTA.
HTML drafts from the board brief; never deploys.
Classic search visibility drafts.
Generative-engine visibility drafts.
Board seats advise RG assets. They are not the customer’s RevOps team / embed deliverable.
Agents draft. Michael acts. No autonomous send, apply, publish, or merge.
Why biblical names?
Jethro Exodus 18
Organize under lieutenants.
Nathan 2 Samuel 12
Hard signal to the king.
Caleb Numbers 14
True scout report.
Habakkuk Habakkuk 2
Write the vision plain.
Ezra Ezra 7
Study, do, teach.
Uri Exodus 31
Craft / technical line.
Bezalel Exodus 31
Sacred craft / brand.
Deborah Judges 4
Lead / judge.
Oholiab Exodus 31
Partner craftsman.
Baruch Jeremiah 36
Write so it can be read.
Daniel Daniel 2
Wisdom for kings.
Start with a working session
First call diagnoses CRM + process — then agents. Not a product demo.